HJ Martin – New Products Coming in April

New Products Coming in April

Posted on May 30, 2013 by

Nine Carpet One Floor & Home dealers from Wisconsin and Michigan gathered as a Regional Networking Group (RNG) on March 21 at Floors Unlimited in Shawano, Wis.  Led by Valerie Greetan of H.J. Martin & Son, the dealers learned about new product launches and promotional opportunities from manufacturers Mohawk and Masland/Dixie.

Mohawk representatives Tom Shepardson and Jason Dedering discussed the upcoming rollout of Innovia and Innovia Touch that is scheduled to reach Carpet One stores in April.  Featuring Mohawk’s softest and most durable carpet collection yet, the Innovia line features exceptional durability and stain resistance built into the DNA of the fiber.

Among the Innovia stories shared by Shepardson and Dedering were successful testing that featured the carpet being walked on by elephants, parades of people and being installed in a festival beer tent.  In each instance, this Smart Strand carpet cleaned up beautifully using nothing but water.

Elizabeth Allen of Masland and Scott Swan of Dixie discussed new carpet styles being added in the Plaza Portfolio Display and Dixie Home collections, respectively.  Both divisions feature luxurious carpets which can be installed wall-to-wall or made into custom area rugs.

“It’s exciting to learn about some of the great new products we will be able to share with our customers in just a few short weeks,” says Greetan.  “The advances made in carpeting really benefit the consumer.  The durability and stain resistance in the new Mohawk and Masland/Dixie lines is truly outstanding.”

Another topic covered at the RNG meeting was how to offer better value to customers coming to the dealers represented.  One such way is the current Spillabration Savings event on Relax It’s Lees carpet, an exclusive brand to Carpet One Floor & Home.

The Regional Networking Group comes together twice per year at conventions and one or two other times in between to stay on top of the latest product offerings on behalf of its customers.

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